Every time I open my Tumblr feed and I stumble over one of the posts of Rich Kids Of Instagram I have to smile. So, how did you come up with the idea and what is the motivation behind it?
White wine, long summer nights and a few misspelled Instagram searches led to it. As for motivation… I think the pictures speak for themselves.
You decided to stay anonymous — why?
How were the reactions so far? Did some of the published kids got angry and send their lawyers?
Worldwide reaction has been bigger than anticipated. No lawyers. We’ll take down a picture when asked.
Which pictures do you choose to be published? Do you have any curatorial concept behind it?
We look for a great shot – both in content and context. There can only be so many pics of people drinking champagne or sitting in an exotic car. In the end it’s supposed to be a window into a world.
Why do you add the golden frame around the Instagrams?
Wealth should be gilded.
Thanks so much for the interview. One last question: what is your favorite Instagram picture of rich kids from your blog?
Probably the first picture we found which is the first post.
(Which is the picture at the top)